CLIC Sargent and Wood for Trees
More targeted marketing around specific activity and event promotion, resulted in more efficient expenditure
Ontdek hoe Young Lives vs Cancert dankzij verbeterde inzichten en geoptimaliseerde data-analyse met Apteco hun marketingactiviteiten kon uitbreiden. Door donateurdata te centraliseren, nam de consistentie en frequentie van hun communicatie toe. Deze nieuwe inzichten en efficiënt datagebruik maakten het mogelijk om meer campagnes te draaien met een hogere ROI.
Client
CLIC Sargent
Industry: Charity
Key Marketing Objective: Transforming CLIC Sargent’s campaign performance with effective analysis and reporting
Sector: charity
The Challenge
The Apteco Solution
CLIC Sargent’s data team researched software solutions that could deliver improvements to database functionality. They identified Apteco FastStats as the most likely package to improve return on investment, inform strategy and planning and provide a supporter centric marketing model.
Products: apteco-faststats
CLIC Sargent’s FastStats build was completed within the required timeframe, with Wood for Trees meeting the full build specification. Wood for Trees also provided critical on-site training and continued to support throughout the project and beyond the live launch. CLIC Sargent’s partner Wood for Trees has a strong track record and reputation with FastStats – which was further complimented by a solid existing working relationship through other data projects.
The impact on the business
Since the introduction of FastStats the data team was able to centralise campaign data selections for the fundraising team. This has massively improved the consistency and frequency of supporter communications, quadrupling the number of campaigns that the team can output and enabling them to split and test segmentations across the board, resulting in improved ROI. CLIC Sargent used the FastStats geo functionality to create specifically targeted marketing around trading activity and event promotion, so expenditure is more efficient, effective, and focused. In terms of analysis the team has produced multiple reports showing key performance indicators. These KPIs can be viewed at the click of a button, saving considerable time and effort. This has contributed to increased ROI by identifying certain ineffective segments or key supporter types that were previously invisible to the data team.