Everton and Euler
The football club was able to gain an enhanced level of invaluable insight into season ticket holders
In nauwe samenwerking met Qbase heeft de data scientist van Everton FC krachtige toepassingen ontwikkeld voor de Apteco Marketing Suite™, waardoor de club een verbeterd niveau van onschatbaar inzicht in seizoenkaarthouders heeft gekregen.
Client
Everton FC
Industry: Leisure
Key Marketing Objective: Win the hearts and minds of its fans to ensure a full stadium at Goodison Park
Sector: leisure-and-gaming
The Challenge
The Apteco solution
The insight team called on Apteco partner and leading data solutions specialist Qbase, to support their implementation of FastStats®.
Products: apteco-faststatsfaststats-geofaststats-modelling
Working closely with Qbase, Everton FC’s data scientist has developed powerful uses for Apteco marketing software. Using Apteco, Everton accessed an enhanced level of insight, producing a risk analysis highlighting challenges to fan retention including high churn rates amongst new STHs, late purchasers (demonstrating potentially lower engagement with the club) and younger supporters moving to higher price category.
The impact on the business
Explore some examples of how companies currently benefit from Apteco software.