Goodwood and R-cubed

Goodwood's objective was to drive engagement, whilst also reducing sends to those who had no relevant interest. This was achieved by utilising Apteco FastStats and PeopleStage to drive the content customers would receive, encouraging content relevance and tactical cross-selling without dedicating a whole send to a new business area.

By adopting a data-driven, dynamic content model, Goodwood successfully transformed its email marketing strategy, fostering better customer relationships, improving brand interaction, and ensuring a more balanced communication approach. Their brands are unique and recognisable to their customers, and so how to combine these marketing messages was a distinct challenge. Therefore, they set out to build a single marketing communication per week, where every element of the email was dynamic and personalised for the individual’s interests. This solution not only reduced communication fatigue among customers but also created new cross-selling opportunities by aligning messages from multiple brands into a single, well-curated email. Ultimately, Goodwood’s innovative and thoughtful application of Apteco enabled it to enhance its marketing effectiveness while preserving the unique identity of each of its diverse brands.

Goodwood’s personalised and dynamic marketing strategy returned incredible results: