Prezzo and Planning-inc

Given Prezzo’s requirements and the potential of their data, Planning-inc proposed a solution that would harness Apteco's key assets. With the solution providing a gateway between till data, customers and the delivery of targeted dining vouchers, Prezzo can fully harness the potential of their data.

Where once the business was constrained by disparate and inaccessible data sources, offering limited opportunity for customer insight, Apteco provides Prezzo marketers with access to a Single Customer View, incorporating transactional, customer behavioural and engagement activity, such as EPOS sales and discount data, voucher issuance and redemption providers, email response data, member feedback, payment app data, online reservations through third parties, customer service data and gift card sales. Marketers are able to fully leverage a sophisticated customer matching process and leverage a vast array of data assets. As a result, Prezzo has been able to dramatically accelerate its understanding of guests and dining trends, developing an advanced and actionable picture of their customer. Prezzo could now move away from one-size fits all offers and create micro customer segmentations and a true customer lifecycle could be defined, with lapsing behaviour identified based on channel response metrics and dining habits. With all POS and till data brought into the system, Prezzo users can easily run “basket” analysis to understand correlations between specific menu items, ordering sequences and customer or visit value. In addition, Prezzo is able to leverage data to directly inform approaches to key operational initiatives such as menu development and pricing, stock management and restaurant location planning.

Explore some examples of how companies currently benefit from Apteco marketing software.