RTL interactive and artegic AG
Adapted email content based on individual favourites, viewed formats, usage time, viewing duration and devices used
Client
RTL interactive
Industry: Media & Publishing
Key Marketing Objective: Migration of existing subscribers & acquisition of new subscribers
Sector: media-and-broadcasting
The Challenge
The Apteco Solution
RTL interactive license the Apteco marketing software via their chosen Apteco approved reseller in Germany - artegic AG. In order to individually address target groups, a complex target group selection was generated in Apteco FastStats®.
Products: apteco-faststatsapteco-peoplestage
For the technical basis of the communication, a customer-centred 360° database was established where data from customer profiles, subscriptions and the video usage behaviour of customers was merged, as well as marketing automation which output individualised communication based on this data. Through the integration with FastStats, RTL interactive can transfer behaviour and profile-based findings directly in the automated campaigns via email and mobile push. To further refine the addressing, in addition to the target group selection and the multi-variate testing, all available user data from portals was to be included. This means, customer profiles include which formats the customer viewed and how often, which they selected as favourites or created in their playlist, at what time during the day they used their offers, for how long they viewed a format, etc.
The impact on the business
Explore some examples of how companies currently benefit from Apteco FastStats®.