Tactical style dashboard
The tactical dashboard style allows the user to focus on a specific business scenario and react quickly to observations, particularly those that are unexpected. This facilitates the analysis and implementation of a mitigating strategy from the dashboard to influence performance.
Who uses it?
Operational executives, marketers and other individuals tasked with monitoring and fine-tuning campaigns.
Primary purpose
To ensure the business retains its competitive edge, through tactical vigilance of ongoing operations.
At a glance
These dashboards have dual functionality. Firstly easing the way that a live or active business function is evaluated, and secondly improving the speed by which that function can be adjusted to react to influencing forces.
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Action style dashboard
Enables analysis to be run, and a mitigating strategy to be launched from the dashboard.
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Analytical style dashboard
In-depth reporting focussing on a specific business function or topic with functionality to explore areas of interest.
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Exploratory style dashboard
Advanced data exploration designed by and for advanced users to help evaluate and understand complex data.
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