Canon and Dun & Bradstreet
Delivering business transformation through behaviour-led segmentation
Client
Canon
Industry: Retail
Key Marketing Objective: The ability to fully understand customers' behaviour to serve them better
Sector: retail
The Challenge
The Apteco solution
Canon license Apteco software via their chosen Apteco approved reseller, Dun & Bradstreet, for use in their Business Solutions (B2B) area.
Products: apteco-faststatsfaststats-geo
Over 200k customer accounts (both lapsed and current) were matched to the D&B universe, and built into Market Insight (FastStats®), to provide basic segmentation characteristics. Over 400k printer contracts were included, providing a unique insight over time of what customers had installed and what they replaced with. The most complex element was to take over 5 million meter readings from those printers and identify which customers printed at what points in time. This provided the foundation for behaviour-led customer segmentation.
The impact on the business
Explore some examples of how companies currently benefit from Apteco FastStats®.