Crew Clothing Company and Plinc

Plinc and Crew Clothing collaborated to define the business requirements and expectations. The decision was to leverage Apteco Orbit to create bespoke dashboards for in-day revenue reporting. These dashboards, customised to Crew Clothing's specific needs, displayed a variety of vital metrics, helping teams to understand, drill-down and react to activity throughout the day, such as sales today, net spend, average sale value, spend by channel, spend by hour, and spend by category. The Apteco implementation uses a linked system architecture, where certain intra-day/week tables are rebuilt continuously from this source, delivering updates at least every 15 minutes. This data can then be accessed within Orbit for dashboarding and campaigning purposes.

The teams quickly set about meticulously defining metrics and validating data accuracy. The resulting dashboards were accurate and easy to understand, making them accessible to various teams within the organisation. Furthermore, eliminating reliance on third-party reporting snapshots provided Crew Clothing the flexibility to update metrics and requirements directly in the Orbit marketing platform. The real-time dashboards empowered Crew Clothing to monitor category spend, allowing the CRM and marketing teams to optimise campaigns dynamically. With instant access to trend metrics, as well as the underlying data for audience selection, Crew Clothing became reactive in its marketing efforts, adjusting strategies on the fly based on real-time analysis.

The collaboration between Crew Clothing and Plinc, powered by Apteco's Orbit, is a testament to the transformative impact of real-time analytics on retail operations. By addressing an urgent need and expanding the scope of analytical capabilities, the project met its immediate objectives and positioned Crew Clothing for sustained success in the dynamic retail landscape.