Health Education England and Paragon DCX

With such a vital role in the healthcare system, Health Education England engaged DCX to help transform their management of data and improve their communications. HEE produces a range of email journeys and programmes covering a breadth of roles and courses for nurses, specialist roles like paramedic or physiotherapy, and even encouraging previous NHS staff to return after a career break. This means that a range of data sources need to be processed and analysed.

HEE now uses Apteco Orbit dashboards to understand and size a potential audience for marketing campaigns and also for quick access to performance reports from previous campaigns. Migrating campaign journeys to Apteco PeopleStage has saved the organisation a huge number of man-hours in developing each campaign journey. HEE has also incorporated all their course and career interest data into Apteco software. Combining all this information into a single customer view has allowed their marketing team to quickly analyse data and deliver campaigns based on sign-up preferences and areas of interest. HEE also built a bespoke single customer view (SCV) to collate, store and maintain all marketing data, pulling together a range of sources using various data collection methods. This single customer view has allowed HEE to better understand their registered users and enable them to send targeted email communications to drive action. HEE has made use of a series of Apteco Orbit dashboards to display registration data in a way that is more visual, accessible, and easy to understand. In Apteco PeopleStage, HEE were able to drastically reduce the amount of time needed to build a complete journey from end to end. The tool has provided the business with enormous flexibility when it comes to tweaking existing journeys, and this has greatly reduced the time – and cost – spent re-purposing or updating existing campaigns. The team also individually separated out the more complex journeys with multiple rules and splits, allowing users to monitor the different routes as quickly as possible. This led to changes and improvements becoming easier to identify in a timely manner, and by reporting in this granular fashion any future campaign planning has been simplified.

DCX has worked with Health Education England to transform their use of data and radically improve their communications, to help them continue to recruit our next batch of healthcare heroes – all thanks to Apteco. As well as a new single customer view, HEE now has valuable dashboards to help them understand and size a potential audience for marketing campaigns and also for quick access to performance reports from previous campaigns. Migrating marketing campaign journeys to PeopleStage has saved HEE a huge number of man-hours in developing each campaign journey.