NEC and CACI
Automated journeys have freed up around 15% of the CRM team time to focus more on analysis and campaign evaluation
Client
NEC
Industry: Leisure
Key Marketing Objective: Implement stronger, more personalised CRM activities
Sector: leisure-and-gaming
The Challenge
The Apteco solution
The NEC Group license the Apteco marketing software via their chosen Apteco approved partner CACI. Sitting on top of the single customer view (SCV), developed and hosted by CACI, Apteco FastStats® and Apteco PeopleStage™ are at the heart of the NEC Group's CRM strategy and marketing communications activities.
Products: apteco-faststatsapteco-peoplestage
Apteco FastStats® and Apteco PeopleStage™ supported the CRM objectives for the NEC Group by working with event promoters to bring understanding to complex customer journeys in order to implement relevant, timely and personalised communications that delivered incremental revenue, by selling more tickets, faster
The impact on the business
Explore some examples of how companies currently benefit from Apteco software.