New Look and Planning-inc

New Look achieved a practical and effective Customer Data Platform (CDP) using new and innovative techniques within and around Apteco marketing software. To achieve this their partners, Planning-inc, focused their solution on 5 key areas: Connect, Access, Amplify, Activate and Clarify. The team were able to quickly access granular data from both online and offline sources by connecting to 1.5 billion rows of data daily through their cloud-based data platform. FastStats Designer was used to optimise the build speed meaning builds could be done in less than an hour.

Apteco FastStats provided direct access to multiple users in the marketing team to see and act on data, insights and predictive models. Combined with next best product modelling and complementary recommendations, the marketing team were able to identify opportunities with existing customers and promote upsell offers. For the first time New Look had the ability to use machine learning to deliver individual relevant content. Working with Planning Inc, the New Look team created a multi-channel campaign management system with built in reporting and analysis. Using near real time data feeds, the team were able to react to purchases and online basket abandons. A reporting suite with daily reporting capabilities for all campaigns gave the team the ability to prove to the business the genuine value of marketing in a consistent way across multiple channels.

New Look’s CRM transformation project achieved a practical, effective Customer Data Platform (CDP). Software was configured to meet the needs of each client, with a persistent, unified customer database containing personal identifiers used to target marketing messages and track individual-level marketing results. Accessible to other systems, data stored in the CDP can be used by other systems for analysis and to manage customer interactions.