NSPCC and Euler

The NSPCC and Euler used Apteco’s FastStats and PeopleStage software to automate emails to volunteers, including layers of complex personalisation, and responding to volunteer behaviour such as cancellations and multiple shift bookings, while accommodating for varying lead times between registration and event date.

The journey was built at a “transactional table level”, in this case the transaction being a childhood day volunteer registration. This eradicated the issue of duplicate supporters by ensuring that volunteers received the right information relating to their sign up, in particular for volunteers who had multiple sign-ups. Building at a transactional level was an entirely new approach for the NSPCC, and one that has been replicated across their PeopleStage journeys since. It also meant that volunteers who had cancelled a collection, could receive cancellation emails relating to the collection, whilst still receiving the main emails for any other collections that they had signed up to. Another new approach was to integrate a conversion journey with Meta expressions of interest. Anyone who responded to adverts on Meta expressing their interest in volunteering was sent a short journey attempting to convince them to fully register. Bold innovation and Apteco’s dynamic software enabled the NSPCC to deliver an exceptional volunteer experience, which they intend to continue to build upon for next year's Childhood Day campaign. Since the successful implementation of this journey, the NSPCC has incorporated key learnings across the rest of their PeopleStage journey portfolio, developing an excellent supporter experience.

By leveraging Apteco’s technology and data-driven strategies, NSPCC has not only streamlined their processes, but have also enhanced the volunteer experience. The increased email opt-in rates, high satisfaction levels among volunteers and the successful conversion of volunteers to other NSPCC programmes, all point to the Childhood Day campaign’s wider impact on their mission.