Protyre and Purple Agency
Using PWE models to determine propensity to buy and to optimise the customer communication mix
Client
Protyre
Partner
Purple Agency
Industry: Automotive
Key Marketing Objective: UK’s number one tyre distributer and fastest growing retail network
Sector: automotive
The Challenge
The Apteco solution
In 12 months, Purple and Protyre have built a single customer view database, bringing together data on over 1.5M vehicles and 800,000 customers, deployed Apteco FastStats® and Cascade, and set about creating a customer centric, data focussed business to deliver a market leading customer experience.
Products: apteco-faststats
Using FastStats®, Protyre has been able to build algorithms that describe the wear patterns of tyres, brakes and clutches of cars and vans driven by their customers. Creating Virtual Variables based on these models and the new Date Dimension cube functions, predictions can be made as to when these items are likely to next need inspection or replacement. This highly predictive communication strategy has delivered some spectacular results with ROI of over 1000%, again analysed using FastStats®.
The impact on the business
Explore some examples of how companies currently benefit from Apteco FastStats®.