Skipton Building Society and Paragon DCX
Predictive models are now being used to drive customer journey planning to ensure the right product is marketed
Client
Skipton Building Society
Industry: Financial
Key Marketing Objective: Always put the customer first
Sector: financial-services
The Challenge
The Apteco Solution
SBS chose Paragon DCX as their strategic partner to support them with marketing objectives around a framework of the right product, to the right customer, at the right time, with the right message. They used Apteco FastStats® and FastStats Modelling™ to understand customer behaviour types and what product should be offered next.
Products: apteco-faststatsfaststats-modelling
On top of the single customer view (SCV), Paragon DCX implemented leading analytics platform, Apteco FastStats®, and a campaign management and execution tool. This new marketing stack provides SBS with the capability to make informed decisions about their customers, action the insight gained and automate multi-channel, highly personalised cross channel marketing communications.
The impact on the business
Explore some examples of how companies currently benefit from Apteco FastStats®.