Travian Games and b.telligent
Using the Apteco integration with Facebook Custom Audience to reactivate 30% more players
Client
Travian Games
Industry: Leisure
Key Marketing Objective: Make use of existing database to reactivate lapsed players
Sector: leisure-and-gaming
The Challenge
The Apteco solution
Travian Games license Apteco marketing software via their chosen partner in Germany - b.telligent GmbH & Co. KG. A promising channel emerged due to the integration of Apteco PeopleStage™ with Facebook Custom Audience. Based only on their email addresses, Travian could target players through a different channel integrated into their existing processes and technical infrastructure.
Products: apteco-faststatsapteco-peoplestage
After setting up and configuring Facebook and PeopleStage™, Travian began using and testing the channel and got some impressive results. Using matching, nearly every second player of "Travian: Legends" could be reached via Custom Audience. Using the PeopleStage™ channel integration with Facebook Custom Audience had both a positive financial impact and for reactivation targeting. More campaigns for game specific events, cross selling was executed to use the full potential of their accumulated player database and generated revenue for the company. Additionally using the channel integration within PeopleStage™ saved Travian around 5.000€ agency costs per year which they previously incurred for manual processes.
The impact on the business
Explore some examples of how companies currently benefit from Apteco software.