Smarter insights with advanced analytics
Unlock deeper understanding of customer behaviour with two powerful new analytics features. The latest extension to on-the-fly Pattern Match aggregation lets you order values by time or numeric sequences, so you can pinpoint customer behaviour across key time windows - before, during, or after key events like campaigns with far greater precision. At the same time, behavioural modelling templates are in development, paving the way for sophisticated segmentation and predictive modelling in Orbit. Early access is already available in FastStats, with future releases bringing a more streamlined experience. Together, these features deliver smarter, more actionable insights to drive data-driven decisions.
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Effective testing for impactful campaigns
Enhancements to journey segment filtering maximise the effectiveness of your campaigns by grouping individuals as they progress through their journey, creating controlled samples for thorough testing and detailed analysis.
By observing how a specific segment responds to different campaign elements, marketers can make precise optimisations to targeting, messaging, and timing, ensuring that each campaign delivers value for the planned budget. This approach provides smarter, actionable insights, helps reduce wasted spend, and enables data-driven decisions that improve outcomes. Across every stage of the customer journey, effective testing ensures campaigns are more impactful, efficient, and results oriented.
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