Journey building
Build smarter journeys, automate intelligently, and prove every campaign’s impact.
"I want to build campaigns of any complexity, across multiple channels without getting lost juggling complicated tools"
"I don’t want to risk over-messaging and losing engagement because it’s impossible to control frequency or volume."
Create visual journeys of any complexity
Whether you’re running a single-stage promotion or a complex, multi-stage omni-channel campaign, our visual journey builder lets you map every step. Simple to use journey templates can give you a head start, then simply add your audience, preferred channels - including email, SMS, social, WhatsApp and more - and message details. Journeys can be automated with time delays and real-time triggers – like audience or interaction splits. Organise campaigns into sections to break large, complex journeys into manageable stages and apply constraints to control frequency and volume, ensuring relevance across every channel. Apteco’s journey builder is designed for clarity, flexibility, and efficiency for marketers of all experience levels.
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Visual journey mapping
Visually build campaigns from scratch or using journey templates to create campaigns from single stage emails to multi-step multi-channel journeys with organised sections for clarity and control.
Real-time triggers for maximum impact
Automate actions based on real-time customer behaviour, ensuring messages and special offers are timely, relevant, and effective across all channels.
Tailor every message and track every click
Deliver highly personalised campaigns and track performance effortlessly with built-in UTM codes for every link.
Keep your campaigns on track
Set objectives and budget limits in the builder, monitoring performance to make informed adjustments while keeping campaigns on track.
Jumpstart your campaigns with templates
Save time and simplify complex campaigns with ready-to-use, customisable journey templates with previews, descriptions, and helpful links.
Monitor campaign metrics
Gain actionable insights from delivery metrics and engagement stats to optimise campaigns and see exactly what’s performing - and what needs adjusting.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
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Targeted personalised messaging across multiple channels
Create campaigns that speak directly to each customer. Reach customers across multiple channels with precise timing, ensuring every interaction is relevant, personalised, and measurable. Personalise content using audience data and segment-specific details, and automatically append UTM tracking codes to every link. Offer personalised incentives with unique voucher codes, which can be uploaded and managed directly in Orbit. Set goals and budgets directly within the journey builder and monitor performance in near real time to give you the confidence to optimise interactions and prove the value of each touchpoint across the journey.
Automation, efficiency, and control
Streamline omnichannel marketing with automation that works for you. Add time delays, triggers, and stage-based logic to reach customers at the ideal time with messaging and special offers that are personalised to them. Manage frequency, volume, and content constraints to maintain relevance across all channels. Sections allow you to organise large campaigns logically, and live monitoring ensures nothing is missed. And if building complicated journeys from scratch feels overwhelming – you can skip the headache and use journey templates to give you a head start. From drafting to execution, the journey builder gives marketers full control while saving time and reducing the risk of manual errors.
Key performance insights and reporting
Track campaign success across channels with powerful reporting tools. The campaign overview provides delivery insights, interaction stats, and engagement metrics, while the monitoring screen highlights completed stages and flags errors. Measure opens, clicks, conversions, and interactions across multiple channels, and create customisable campaign-linked dashboards at the click of a button. Our Google Analytics integration helps to provide clear visibility at every stage, to ensure your campaigns perform as intended. With instant data at your fingertips, you can make immediate adjustments, refine messaging, and continuously improve campaign effectiveness.
Apteco is crucial for NSPCC's supporter experience communications, enabling tailored, automated journeys for donation acknowledgements, event stewardship, and fundraising campaigns. We can streamline supporter relationship management, supporting millions in fundraising while minimising resource use through sophisticated automation.
Charlotte Thompson, Supporter Experience Manager, NSPCC
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Flexible pricing bundles
Choose the campaign bundle that fits your goals and start building, automating, and refining customer journeys with ease.
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
Single-step journey builder
Email, SMS & social channels
Automated CRM integration
Response tracking
Content personalisation
Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
Multi-step journey builder
Real-time triggers
Voucher handling
Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
Campaign prioritisation & optimisation
Automated content optimisation
Mobile push integration
2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Emails your audience loves, powered by data you trust.
Design, personalise and automate beautiful, impactful emails with Apteco’s intuitive drag-and-drop email builder.
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Level up your journey building know-how
Explore our practical eguides, infographics, blogs, videos, webinars, to help you build, automate, and optimise campaign journeys.