Course overview
In this comprehensive course you will learn how to plan, execute and manage both single and multi-stage, multi-channel campaigns in PeopleStage. We'll touch on some of the basic concepts and functionality before diving into target audience creation and personalisation of content. You'll learn how to set event-driven automation rules, use cost and volume constraints and we'll cover marketing reporting.
Who is it for?
This course is intended for campaign managers and marketing professionals. We recommend that learners complete FastStats Analyser Standard training first.
What's included?
Full course documentation is available, and the course is entirely hands-on, with practical exercises to reinforce learning. Learners who attend the live training will receive a certificate on completion.
Course format
This course is only available live and consists of 4 online sessions of approximately 3.5 hours each.
For private training please contact the training team directly
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What you'll learn
Getting started
What is PeopleStage?
Introducing concepts and functions
Creating simple and multi-stage campaigns
Audience selection and constraints
Using multiple content types
Identifying email responses
Costs and controls
Campaign attributes and keycodes
Identifying responders and non-responders
Using a test run
Reports and Analysis
Marketing and scheduling reports
History and settings views
Analysis in FastStats
Marketing automation
Practical Scenarios
Design objectives and constraints
Considering your individual environment