Campaign reporting
Clear and consistent real-time reporting that removes ambiguity.
“I want clear, trustworthy insight into what’s working and what isn’t, so I can act fast”
“I don’t want conflicting metrics, unclear results, or reports that leave me guessing.”
Smarter insights through integrated analytics
Apteco brings your channel reporting and web analytics together, giving you a single place to measure every part of your campaign. Daily volume trends, channel breakdowns, response stats, and Google Analytics integration mean you can see how audiences behave on-site as well as in-journey. UTM tracking links your campaign activity directly to engagement, conversions, and on-page behaviour, so you spend less time hopping between platforms and more time making smart decisions. With Apteco it’s a tighter, cleaner, more efficient analytics experience built for marketers who want the full picture.
Watch 3-minute overview
Live campaign tracking
See every step of your campaign as it happens, with real-time statuses, timestamps, volumes, and error visibility to keep performance moving without surprises.
Multi-channel performance
Monitor communications across email, SMS, and social platforms including Google, LinkedIn, WhatsApp, Facebook, and X - all in one consistent reporting view.
Google analytics integration
Connect UTM-tracked web activity directly into Orbit, linking campaign actions with on-site behaviour, engagement, and conversions for a true end-to-end performance picture.
Email engagement insights
Track opens, clicks, bounces, blocks, spam flags, and bot detection to understand the real quality of your audience engagement in detail.
Customisable dashboards
Launch campaign-linked dashboards instantly, then customise metrics, filters, and visuals to analyse performance the way that suits your team best.
ROI & revenue metrics
Use powerful reporting dashboards to assess revenue, cost, ROI, and responses - giving you the clarity to prove value and prioritise what works.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Watch video
Real-time campaign intelligence
Apteco gives you clear, real-time visibility of every step in your campaign journey, so you always know what’s running and what needs attention. From start and finish timestamps to volumes, statuses, and errors, you can monitor your campaigns with complete confidence. The monitoring and overview tabs work together to highlight activity, performance, and engagement across all channels - email, SMS, social, and more. With instant clarity, you can keep campaigns on track and act the moment something needs a fix.
Campaign dashboards built for action
Campaign-linked dashboards let you turn any published campaign into a tailored reporting space in seconds. Pre-populated metrics save time, while full customisation allows you to dig into performance your way, with real-time tracking dashboards for live monitoring and reporting dashboards for deeper analysis. Whether you need ROI, revenue, responses, or segmentation insights, with Apteco everything is ready to shape around your goals. With both SQL and FastStats data powering these dashboards, you get instant visibility plus reliable long-term reporting - all built directly from your campaign.
"While planning for Black Friday, our e-commerce team saw an opportunity to build a real-time view of in-day performance. Plinc helped create a visual dashboard, and for the first time, we as a business had access to data in real time that could inform in-day decision making."
Steven Moriarty, Head of Customer Data and Insight, Crew Clothing Company
READ FULL STORY
Flexible pricing bundles
Choose the level of insight you need - from basic performance metrics to comprehensive, multi-channel journey analytics and campaign-linked dashboards.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
Hosted in the Apteco Cloud
Audience selections
Sharing & exporting
One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
Advanced selections & profiling
Unlimited dashboards
Email & SMS upload & response gathering
CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
Predictive & behavioural modelling
PWE models and lookalikes
Best next offer & cluster analysis
Advanced segmentation
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
Single-step journey builder
Email, SMS & social channels
Automated CRM integration
Response tracking
Content personalisation
Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
Multi-step journey builder
Real-time triggers
Voucher handling
Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
Campaign prioritisation & optimisation
Automated content optimisation
Mobile push integration
2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Meet Orin, your AI-powered insights guru
He helps you get clarity, fast. Orin distils the noise, delivers insights at light speed, and helps you stay focused on what actually matters: making smarter, faster decisions.
Insightfully intelligent. Surprisingly zen.
Learn more
Master campaign reporting
Dive into our free eGuides, data-driven infographics, expert blogs and webinars to learn how to make your reporting smarter and more actionable.